Please direct any booking enquiries to : info(at)djserious.com
Like all good hip-hop, Toronto’s DJ Serious has risen from the underground to find success by the light of day. Following up on several acclaimed 12” singles, his critically acclaimed LP, Dim Sum (Audio Research/Headless Heroes/Sound King Records, 2000), a Juno Award, and a European tour, Serious maintains his status as one of Canada’s premier Hip-Hop producers with his sophomore release, Cold Tea (Audio Research/Maple Music, 2006).
DJ Serious returns and adds up-and-coming Hip-Hop elite into the fold featuring Theology 3 and Roach One, and brings back names that some might remember on Dim Sum: D-Sisive, Dj Grouch (Turnstylez/ Camp X). But to branch out and add something different to the mix, Serious enlisted some talent south of the border: Hip-Hop’s golden era wordsmith, Masta Ase. The result is again, instant classic status.
As a couple of listens to Cold Tea will attest, the title of ‘DJ’ may belie the depth of his abilities. DJ Serious has been honing his studio skills since ‘95 and is quickly becoming a highly sought after producer on a global scale. And it is his skills as a producer that truly takes this album into new sonic territory.
“The role of the producer is so important,” explains Serious. “They completely affect everything on the record – the arrangements, the sound, the vibe, everything. They make the difference between a good record and a bad one”. As to fellow producers he admires: “guys like Jay Dilla (Slum Village, A Tribe Called Quest fame) and Dj Premier, on one end of the spectrum and I respect producers like Timbaland & even the Dust Brothers on the other– but there’s also some amazing jazz producers, guys like David Axelrod, who are becoming really popular 30-40 years after the fact because all the hip-hop guys are sampling their records”.
In addition to contributing to Juno Award winning records (Choclair, 2003), running his ongoing radio show on CIUT 89.5 FM (Stylistik Endeavors) and displaying his skills at any one of his many dj gigs, DJ Serious, is a member of a new-school Jazz/Funk band (The Quartertones), and still has had time to create a well-rounded album that is sure to become a classic Hip-Hop record in the tradition of fellow beat-makers Jay Dilla and Pete Rock.
Please direct any booking enquiries to : email@example.com